The LASSO Growth Summit Nashville, November 7 and 8 14 days to the Summit
Claim your seatThe Podcast
Most gym owners guess at marketing. This show ends the guessing. Free playbooks from Sherman Merricks, one episode at a time.
EP 141 Aug 31, 2026 37:17 Now playing
What if your gym pays you well but still isn’t something a serious buyer wants to own? And what would have to change for your business to give your family real options—whether you keep it, scale it, or sell it?
Not ready to hire an agency? Good. Start with the show. These are the same playbooks we run for clients, free on every platform.
Listen until the numbers make sense. When you want to know where your own funnel leaks, take the quiz. When you want us to run the system with you, book the call.
Prefer it in one book? The Full Gym by Sherman Merricks and Blake Ruff was published September 8, 2026. Get the book on Amazon.
EP 140 Jul 27, 2026 34:40 Now playing
A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. Hill Country Movement spent years hovering around $28–30k a month, even with solid coaching and a loyal community.
EP 139 Jul 20, 2026 14:50 Now playing
Most gym teams role play just enough to feel busy, not better. This conversation lays out a simple way to turn Monday sales meetings into real practice that fixes weak spots and builds confident closers.
EP 138 Jul 6, 2026 16:53 Now playing
Your prospects are checking you out long before they hit “book now.” What they see in those first few seconds can be the difference between a no-show and someone who walks in already convinced you’re the right fit. In today’s episode, you’re pushed to look at your gym the way a stranger would: quick glance at the…
EP 137 Jun 29, 2026 23:57 Now playing
Sales conversations fall apart when you make it about your gym instead of the person in front of you. Focus on their story, their problems, and a clear plan, so the close feels natural instead of forced.
EP 136 Jun 8, 2026 22:31 Now playing
Leads are filling out your forms, your phone is ringing, and your inbox is busy, but your calendar still has open spots. The real gap is what happens between that first opt-in and the moment someone actually shows up at your door.
EP 135 May 26, 2026 14:55 Now playing
Stop letting random walk-ins and DMs decide your revenue. Your gym needs a sales process, not sales heroes.
EP 134 May 18, 2026 33:10 Now playing
If strangers are opting in but not showing up, you do not need new ads. You need a new system.
EP 133 May 13, 2026 13:38 Now playing
Objections usually aren’t a money problem or a timing problem; they’re a “you never dug deep enough into my goals” problem. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.
EP 132 May 11, 2026 44:07 Now playing
Most gyms do not have a lead problem. They have a “no one owns follow up,” “our brand doesn’t match our price,” and “we never planned where this thing should live long term” problem.
EP 131 May 4, 2026 43:33 Now playing
Gym owners don’t get stuck because they lack tactics; they get stuck when they can’t clearly define what winning looks like for every role, hire to that standard, and lead people in a way that matches how they’re actually wired. Each episode centers on practical marketing, sales, and leadership systems that help…
EP 130 Apr 27, 2026 39:53 Now playing
Your training might be world-class, but the market only sees the gyms that know how to sell. If you’re still relying on word-of-mouth in 2026, you’re playing a game that’s already changed.
EP 129 Apr 20, 2026 42:01 Now playing
Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don’t know how to turn nutrition and AI into a real, scalable profit center. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady…
Every earlier episode, newest first. All of them stream free on Spotify.
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Before you go
Six months? A year? Two? The free 2 minute quiz reads your funnel the way we would and shows you the one thing to fix first to get unstuck.