Audience Setup and Advanced Targeting for Gym Marketing | Episode 122.

What this episode covers

Most gym ads fail for one simple reason.

The system sending leads was never set up to filter the right people in the first place.

Episode Highlights

In today’s episode, Blake Ruff discusses a new Facebook Ads Manager feature that allows campaigns to target users who prefer submitting a lead form on Facebook or visiting a website.

SMS verification helps improve lead quality on Facebook lead forms, while proper Meta pixel installation ensures website conversions are tracked correctly.

Using both options allows gyms to capture leads from different user behaviors and compare results through campaign data.

Episode Outline

Overview of the new Facebook Ads Manager feature, allowing website or instant form lead delivery

How Facebook determines whether a user is sent to a website or a lead form

Advantages of Facebook instant lead forms

Importance of SMS verification for improving lead quality

When websites generate higher quality leads

The role of the Meta pixel in tracking website conversions

Using Facebook Pixel Helper to confirm the pixel is firing correctly

Setting campaign budgets versus ad set budgets in Ads Manager

How to configure and customize lead forms inside Facebook

Required lead form fields and privacy policy requirements

The benefit of running website traffic and lead forms together

Using campaign data to compare results from both lead sources

Action Taken

Enable SMS verification on Facebook lead forms to confirm phone numbers and improve lead quality

Install the Meta/Facebook pixel on the website

Ensure the lead conversion pixel fires when a form is submitted

Download and run the Meta Pixel Helper to verify tracking events

Create or duplicate a lead form with higher-intent settings

Add fields for first name, last name, email, and phone number

Connect Facebook lead form submissions to the CRM system

• Intro & Podcast Overview
• New Facebook Ads Feature: Website + Instant Forms
• Pros & Cons of Lead Forms vs Websites
• SMS Verification for Higher-Quality Leads
• Website Optimization & Pixel Setup
• Building High-Intent Lead Forms
• Combining Website Traffic & Instant Forms
• Using Data to Optimize Campaigns
• Recap & Call to Action

From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.