The Podcast / EP 93
The Smarter Way to Manage Personal Training in Boutique Gyms | Episode 93.
What this episode covers
When group training isn’t hitting the mark, could personal training be the answer?
Episode Highlights
This episode tackles one of the most significant decisions gym owners face: whether to offer personal training in their studio.
Tommy Allen breaks down what to consider before making the move — from coach structure and compensation to programming models that protect long-term stability.
Learn how to design a setup that keeps clients happy, coaches motivated, and revenue steady.
Personal training can be a smart move when group sessions don’t meet every client’s needs.
Two key models exist: coach-owned programming vs. in-house programming, and only one ensures long-term client retention.
Normalizing pay across training types helps maintain fairness and prevent revenue imbalance.
Internal programming supported by software tools (TrueCoach, TeamBuildr, SemiPrivatePro) keeps systems organized and scalable.
A unified compensation model motivates coaches to contribute across all training sessions.
Call to Action
Stay connected — and keep building a gym that runs efficiently, supports your team, and keeps members coming back.
- Intro
- Considerations for Offering Personal Training
- Implementing Internal Programming and Technology
- Normalizing Trainer Compensation Across Revenue Channels
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.