The Podcast / EP 81
Stop Wasting Time on Free Trials: Try Consultations Instead | Episode 81.
Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help? A better alternative: 15–30 minute consultations focused on client goals and past experiences.
What this episode covers
Episode Highlights
Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.
Key Insights
Free trials attract uncommitted individuals who devalue the service.
Coaches spend time working for free, with little return.
Meaningful conversations help position the gym as the solution, boosting conversions and retention.
Gyms that abandon free trials see higher-quality leads and stronger revenue growth.
Call to Action (CTA)
Thanks for tuning in!
Stay focused on what works and keep building the kind of gym community that lasts.
- Intro
- The Problem with Free Trials
- Alternatives to Free Trials
- Benefits of Abandoning Free Trials
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.