The Podcast / EP 60
How This CrossFit Gym Grew 27% by Letting Experts Handle Sales with Dario Aviles.
In this episode, Dario Aviles, owner of North Naples CrossFit, shares how he achieved a 27% year-over-year growth and increased retention by 20%, all while streamlining operations through expert marketing and sales mentorship.
What this episode covers
Struggling to turn leads into loyal members?
What worked for this Florida gym could work for you too.
Episode Highlights
He breaks down the systems, mindset, and mentorship investments that helped his gym thrive without chasing quick wins.
Key Insights
60 new signups in 3 months with a $200 average revenue per member
The gym invested ~$3,400/month and saw a 10x ROI from expert mentorship
Why a solid sales process is more important than high ad spend
Long-term growth comes from consistency, not constant reinvention
The role of expert support in freeing up time to focus on delivering a premium product
Call to Action
Dario’s Facebook
North Naples CrossFit
Closing
See you next episode—and remember, the right systems and support can take your gym further than doing it all alone.
- Intro
- Lessons in Affiliate Ownership
- Success Metrics and Sales Process
- The Role of Experts and Long-Term Growth
- Pinnacle Group and Future Plans
- Final Thoughts and Advice
From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.
Gym Marketing Made Simple, hosted by Sherman Merricks. Find the show on Spotify, Apple Podcasts and YouTube. This page streams the episode audio directly above.