How to Target the Right Gym Members With Problem-Solution Facebook Copy | Episode 98.

What this episode covers

Others struggle because the message isn’t clear enough to speak to a real problem.

Episode Highlights

Blake explains Facebook’s new AI features, how to write for different customer avatars, and why clear language outperforms clever wording every time.

Episode Outline

Problem-solution copy connects better than feature-focused messages.

Facebook’s new AI systems target people based on readiness to buy.

Each avatar needs copy tailored exactly to their problem.

Write copy in multiple formats to see what performs well.

Clear, simple wording lowers cost per lead.

Spending 3× the client value in month one gives Facebook enough room to optimize.

Strong CTAs help people take the next step without confusion.

Small wording changes can make a big impact on performance.

Call to Action

Thanks for tuning in.

More conversations are coming that make marketing feel simple and doable for any gym owner.

• Intro
• Writing Copy that Sells
• Understanding Avatars and Targeting
• Attention-Grabbing Headlines
• Testing and Refining Copy
• Positioning the Gym as a Guide
• Psychological Impact of Copy

From the show notes published with this episode. Numbers and outcomes above are the episode's own claims, not independent verification.