LASSO Growth Summit · Nashville
Two days. 100 serious operators. 10 industry leaders. You walk out with a complete 2027 growth playbook you can run the Monday you get home.
Instant Stripe checkout · From the team behind 500+ gyms
Same offer. Same close rate. Same ad spend. Twelve months later you are staring at the same revenue number wondering what happened.
Most gym owners are not one big idea away. They are one broken system away, and they cannot see which one it is from inside the business.
Built by gym owners who have scaled 500 plus gyms. We know what 5am smells like and what a no show at 6pm feels like.
Most gym conferences are a thousand people, a expo hall, and speakers you never get to talk to. This is the opposite. 100 serious operators. Ten leaders who have built and scaled real gym businesses. No sponsor booths. No stage pitches. Just two days of strategy you can run the Monday you get home.
The room is capped at 100 on purpose. Small enough to actually know it. The other 99 owners might be the most valuable part of the weekend.
Every attendee builds The 2027 Growth Playbook over the two days. Ten sessions, ten sections, one plan. By Sunday it is finished, numbers backed, and yours.
Your 2027 revenue target and the exact member math to hit it.
The one broken leg of your funnel, and the fix that beats more ad spend.
Your offer, lead, sales, retention, team, and nutrition plays for the year.
A 90 day action plan you can run the Monday you get home.
This is the playbook you build. As each leader goes deep on a topic, you answer that page for your gym. Real numbers, honest beats flattering. Circle every action you commit to. That circle is the plan.
Your honest numbers going in.
The member math behind the goal.
Close, show, booking, leads, in that order.
Why you and not the gym down the street.
The four leg marketing stool.
From click to close.
The cheapest revenue you have.
Roles, hiring, and leading your people.
More value per member, longer tenure.
Plan for the growth before it arrives.
You did not come to Nashville for notes. You came for a plan.
No motivational speakers. No theory. Every leader on this stage is actively running, scaling, or advising gyms at the highest level.
WTF Gym Talk and The Gym Real Estate Co.
Built the most followed media brand in the microgym world by telling owners the truth about their numbers. Grew his own gym from park workouts to a seven figure operation, and now helps gyms pick sites and buy buildings that actually pencil.
The Tactical Empire
Former US Army Ranger who owned and ran a gym for over 12 years before building a coaching company and a real estate portfolio north of $15 million. Coaches driven owners to get business, family, and finances firing at once.
Healthy Steps Nutrition
Registered dietitian and founder of the leading nutrition coaching platform for gyms. Her team has trained over 4,500 gym owners and coaches whose programs reach more than 50,000 people worldwide.
CrossFit HQ, Midwest Field Leader
Supports roughly 800 affiliates across eight states and owns CrossFit Tuebor. A front row seat to what is actually working and failing inside gyms right now.
Hiring and Operations
Former owner of a 17,000 square foot CrossFit gym turned business strategist. Uses Predictive Index behavioral data to turn gut feel hiring into a repeatable machine.
Plus the LASSO faculty
The system you build in Nashville is the same one LASSO runs inside client gyms. These are LASSO client outcomes, published by PushPress as first party case studies. Not summit testimonials.
100+ leads a month
Leads rose from two or three a month to more than 100 a month. Average length of member engagement went from six months to two years.
$5,000 to $12,000 a month
Membership grew from 106 to 142, so 36 new members. Monthly revenue moved from $5,000 in January to $12,000 by March and April.
100 seats. Two prices. Same access. You do not need a spreadsheet for this one.
$299
$499
Checkout is instant and secure through Stripe. Rather talk it through first? Book your free Growth Call.
A premium venue in the heart of Music City, not a convention center ballroom. The summit and your room are under one roof. Walk from your bed to every session.
Proudly sponsored byInBodyHealthy Steps NutritionSiteFitStreamFitHireVP
Because the moment we go to 200 or 1,000, this becomes every other gym summit. We cap at 100 so every person in the room is someone you would actually want to sit next to, learn from, and build with. The conversations between sessions are as valuable as the ones on stage. That only works when the room is curated.
Most gym conferences are a thousand people, a expo hall, and speakers you never get to talk to. This is 100 curated operators, ten leaders who run and advise gyms at the highest level, zero sponsor booths, and zero stage pitches. Every session is tactical. You leave with a written 2027 plan, not a notebook of ideas you never run.
Yes. This is not a LASSO sales pitch. It is built for any serious gym owner who wants to plan 2027 with real numbers. Most of the leaders on stage are external industry voices, not LASSO team members. Client or not, you get the sessions, the room, and the playbook.
Full two day access to every session and panel, all speaker decks and resources after the event, entry to the networking events including the Day 1 happy hour, and your 2027 Growth Playbook. Early Bird and General Admission get identical access. The only difference is price.
Cancel more than 30 days out and you get a full refund. Inside 30 days we transfer your ticket to another owner or credit it toward a future LASSO event. And if you show up and are not convinced by lunch on Day 1, we refund your ticket in full and you can stay for Day 2 as our guest.
Virgin Hotels Nashville, 1 Music Square West, Nashville, Tennessee. Saturday November 7 and Sunday November 8, 2026. We recommend flying into BNA on Friday November 6 so you are fresh for Day 1. The airport is roughly 20 minutes from the door, and the summit and your room are under one roof. Parking is valet only at $58 per night, so a ride share is the easy play.
November 7 and 8, 2026 · Virgin Hotels Nashville
When Early Bird closes the price goes to $499 and it does not come back. The leaders, the plan, and the people in that room happen once. The next room is a year away.
Early Bird ends August 31. Lock in $299 before it goes to $499. Team seats are half off at checkout.
Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.
Before you go
Six months? A year? Two? The free 2 minute quiz reads your funnel the way we would and shows you the one thing to fix first to get unstuck.