The Podcast
Most gym owners guess at marketing. This show ends the guessing. Free weekly playbooks from Sherman Merricks, one episode at a time.
EP 140 Jul 27, 2026 34:40
A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. Hill Country Movement spent years hovering around $28–30k a month, even with solid coaching and a loyal community.
Not ready to hire an agency? Good. Start with the show. These are the same playbooks we run for clients, free every Monday.
Listen until the numbers make sense. When you want to know where your own funnel leaks, take the quiz. When you want us to run the system with you, book the call.
Prefer it in one book? The Full Gym by Sherman Merricks and Blake Ruff arrives September 8, 2026. Join the waitlist.
EP 139 Jul 20, 2026 14:50
Most gym teams role play just enough to feel busy, not better. This conversation lays out a simple way to turn Monday sales meetings into real practice that fixes weak spots and builds confident closers.
EP 138 Jul 6, 2026 16:53
Your prospects are checking you out long before they hit “book now.” What they see in those first few seconds can be the difference between a no-show and someone who walks in already convinced you’re the right fit. In today’s episode, you’re pushed to look at your gym the way a stranger would: quick glance at the…
EP 137 Jun 29, 2026 23:57
Sales conversations fall apart when you make it about your gym instead of the person in front of you. Focus on their story, their problems, and a clear plan, so the close feels natural instead of forced.
EP 136 Jun 8, 2026 22:31
Leads are filling out your forms, your phone is ringing, and your inbox is busy, but your calendar still has open spots. The real gap is what happens between that first opt-in and the moment someone actually shows up at your door.
EP 135 May 26, 2026 14:55
Stop letting random walk-ins and DMs decide your revenue. Your gym needs a sales process, not sales heroes.
EP 134 May 18, 2026 33:10
If strangers are opting in but not showing up, you do not need new ads. You need a new system.
EP 133 May 13, 2026 13:38
Objections usually aren’t a money problem or a timing problem; they’re a “you never dug deep enough into my goals” problem. Welcome to Gym Marketing Made Simple , the show focused on cutting through the noise around gym growth.
EP 132 May 11, 2026 44:07
Most gyms do not have a lead problem. They have a “no one owns follow up,” “our brand doesn’t match our price,” and “we never planned where this thing should live long term” problem.
EP 131 May 4, 2026 43:33
Gym owners don’t get stuck because they lack tactics; they get stuck when they can’t clearly define what winning looks like for every role, hire to that standard, and lead people in a way that matches how they’re actually wired. Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym…
EP 130 Apr 27, 2026 39:53
Your training might be world-class, but the market only sees the gyms that know how to sell. If you’re still relying on word-of-mouth in 2026, you’re playing a game that’s already changed.
EP 129 Apr 20, 2026 42:01
Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don’t know how to turn nutrition and AI into a real, scalable profit center. Welcome to Gym Marketing Made Simple , the show focused on cutting through the noise around gym growth.
EP 128 Apr 13, 2026 14:59
Selling gym memberships doesn’t have to feel pushy when you know deep down that enrolling someone is the first step to changing their life. Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth.
Every earlier episode, newest first. All of them stream free on Spotify.
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