The LASSO Growth Summit Nashville, November 7 and 8

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Sales Training and Funnel Diagnosis

We do not just book the appointment.
We train your team to close it.

Floor scripts, follow up sequences, and a coach who looks at your real numbers with you. No other ad agency touches this.

500 plus gym owners served

The problem

More leads will not fix a closing problem.

You can buy leads. You cannot buy closes. When an intro walks in and walks back out without joining, the ad that got them there takes the blame, and the agency that ran it sells you more ads.

Five different companies touch your funnel and not one of them will sit through a sales conversation with you. So the most expensive leak in the building stays invisible, and the fix everyone sells you is the one thing that will not help.

What it does

We diagnose first. Then we train the close.

Every engagement starts with the diagnostic ladder: close rate, then show rate, then booking behavior, then lead volume. The first leg that fails is the one we fix, and we tell you which one it is even when the answer is not more ads.

When close rate is the leak, we train your team with floor scripts, real follow up, and a coach who works your actual numbers with you. Gyms that run the system close at 70 percent and up.

How it works
  1. We diagnose the ladder

    Before anyone touches your ads or your scripts, we check the four legs of your funnel in order and name the first one that fails. That diagnosis decides everything that follows, including whether you need us at all.

    • Close rate first, 70 percent or better
    • Then show rate, booking behavior, and lead volume
    • You see the same numbers we do
  2. We hand your team the assets

    Your team gets the exact tools our best gyms close with, built for the front desk and the intro, not for a sales seminar.

    • The floor scorecard, so every intro is graded the same way
    • The 14 day follow up sequence with its four outcome paths
    • The consultative call map, from hello to signup
    • The role play pack your coaches actually run
  3. We coach on your real numbers

    A coach sits down with your close rate, your show rate, and your intros and works the misses with you. Not a course that gathers dust. A person who knows your numbers and says the uncomfortable thing.

    • Real intros and real calls reviewed
    • The scorecard keeps everyone honest
    • Training aimed at the leg that is actually broken
The diagnostic ladder

Four legs, checked in this order. The order is the whole trick.

  1. Close rate

    Healthy: 70 percent or better

    If it fails, the fix is sales training, because more leads will not help. Every lead you buy pours into the same leaking conversation, and you pay full price to watch it happen faster.

  2. Show rate

    Healthy: 50 percent or better

    If it fails, the fix is the confirmation and reminder sequence. The booking was real. The follow through was not. Nobody needs more leads to fix a no show problem.

  3. Booking behavior

    Healthy: 50 percent or better

    If it fails, the fix is speed to lead and nurture. Leads answered in seconds book. Leads answered tomorrow are already talking to the gym down the street.

  4. Lead volume

    Healthy: 40 leads a month or better

    Only now do we talk about spending more. With the three legs above it healthy, every new lead multiplies instead of leaking, and scaling budget finally buys signups instead of noise.

Why the order matters

Every downstream leg multiplies everything upstream. Fix a 40 percent close rate before you buy more leads and every lead you already get is suddenly worth almost twice as much. Fix it after and you just paid to watch more people walk out. Most agencies read this ladder bottom up, because ad spend is what they get paid on. We read it top down, because signups are what you get paid on.

Not sure which leg is broken? Take the 2 Minute Growth Quiz and find out before the call.

The receipts

The close rate receipts.

What happens when the sales conversation gets the same attention as the ads.

70%+ Close rates after training Gyms that run the system close seven of ten intros and up.
4 Legs diagnosed in order Close, show, booking, lead volume. Fix the first that fails.
500+ Gym owners served Boutique gyms are all we do.
Who it is for

For the gym that gets intros and loses signups.

We speak to

  • Owners whose intros show up but do not join
  • Teams with no script and no scorecard for the intro
  • Coaches who hate feeling salesy
  • Owners buying more leads to outrun a closing problem

Not built for

  • Anyone shopping for high pressure closing tactics
  • Owners who want more leads before fixing the close
  • Competition athlete programs. Gen pop boutique gyms are all we serve
Fair questions

My team is fine at sales.

Run the math with us. At a 40 percent close rate on 20 booked calls, you sign 8. At 70 percent, those same 20 calls sign 14. That is six members you leave on the table every single month, from leads you already paid for. Fine is expensive.

I do not want my coaches turning into salespeople.

Good, because pushy closing is exactly what kills gym sales. The consultative call map is a conversation, not a pitch: listen, diagnose, prescribe. Your coaches already do that on the floor all day. We train them to do it at the front desk too.

No other agency offers this. Why do you?

Because the diagnostic ladder forces our hand. When your close rate is the broken leg, more leads will not help, and pretending otherwise would mean selling you ads we know will leak. Training your team to close is the only honest fix, so we built it into the platform.

Stop guessing which part of your funnel is broken.

Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.