The LASSO Growth Summit Nashville, November 7 and 8

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Pricing

One invoice.
The whole funnel.

Plans start at $699 a month. Every plan runs the platform. The difference between tiers is how much of the funnel we carry for you. You built a gym worth growing. This is the investment that grows it.

Book your free Growth Call for exact pricing. We will look at your numbers first and tell you which tier fits, or tell you that you do not need us yet.

One LASSO invoice replaces
  • Ads person
  • Website company
  • CRM setup
  • Social contractor
  • Sales coach
Pick your tier

One team. One price. Pick your tier.

Match your tier to your monthly recurring revenue. Every tier runs on the LASSO platform. Higher tiers carry more of the funnel so you carry less, and every card below names its engines outright.

Launch / Ads + AI Lead Nurture

Launch

Best fit: $10K to $20K a month

Owner operator, still on the floor. The system runs your leads and marketing while you coach.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • AI lead response in under 5 minutes
  • Two way SMS and email follow up
  • Booking push until the call is on your calendar
  • Done for you Meta and Google ads
  • Lead and ops automation
  • Biweekly metric reporting
  • Plugs into GHL or your CRM
  • Performance dashboard
  • Onboarding support
Book Your Free Growth Call
Most popular Ascend / Full LASSO + Lead Nurture

Ascend

Best fit: $20K to $30K a month

Owner becoming CEO. Full visibility plus a growth engine to match.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • Sales Training

Everything in Launch, plus

  • A monthly 1:1 strategy call
  • Sales training course
  • Done for you Gym Ops course
  • Gym Growth Success Mentor
Book Your Free Growth Call
Apex / Full LASSO + Live Concierge

Apex

Best fit: $30K+ a month

Operator ready to scale. The entire system handled. Your only job is growth.

Engines included

  • Paid Ads
  • Lead Nurture
  • The Portal
  • Sales Training
  • Live Concierge

Everything in Ascend, plus

  • A live US concierge that calls, texts, and books every lead
  • AI speed, human close
Book Your Free Growth Call

Echo Social and Websites ride along as add ons on any tier. Echo Social is $149 a month for clients and Websites is $99 a month for clients, same as the pricing on their own pages.

Plans start at $699 a month. Exact pricing on your free Growth Call.

Fair questions

The three questions everyone asks.

Is this a contract?

LASSO runs month to month. No long term lock in. We earn next month by performing this month, and the exact terms are stated plainly on your Growth Call before you sign anything.

How fast will I see results?

Ads are live by day ten, human reviewed before a dollar is spent. First booked calls typically land in the first two weeks. We would rather be conservative here and beat the number than promise a miracle month.

I already tried an agency and it did not work.

Most agencies scale spend on top of a broken close rate, so the ads take the blame for a sales problem. We diagnose the four legs of your funnel first, in order, and we will tell you when more budget is the wrong answer.

Straight answers

Answered here, not on a call.

What does it cost?

Plans start at $699 a month. Your exact rate depends on the tier and how much of the funnel we carry for you, and we state it plainly on your free Growth Call before you sign anything. No hidden line items and no surprises on the invoice.

Is this a contract?

LASSO runs month to month. No long term lock in. We earn next month by performing this month, and the exact terms are stated plainly on your Growth Call.

Does the ad budget come out of this price?

No. Your ad spend is separate and it goes straight to Meta and Google, not to us. We size the budget to your market and your goals, and we will never tell you to spend more when another leg of your funnel is broken.

Do I own the ad account, the pixel, and the creative?

Yes. All of it. Your ad account, your pixel, your creative, your data. If we ever part ways, everything we built stays with you. Most agencies will not say that sentence out loud.

What happens in month one before ads are live?

We audit your numbers leg by leg, build the offer your market will answer, and wire your CRM so every lead lands in one pipeline. Ads are live by day ten, human reviewed before a dollar is spent.

Can I change tiers later?

Yes. Plans flex as your gym grows. Most owners start where their MRR fits today and move up as the calendar fills.

Stop guessing which part of your funnel is broken.

Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.