About LASSO
Not marketers who discovered gyms. Built by gym owners who have served 500+ gym owners, because we got tired of watching great operators stay stuck at the same number. If you run a great gym and the missing piece is volume, LASSO was built for you.
We coached the 6am class, sat the intro, and sweated the payroll. We hired the ads person, the website company, and the social contractor, and we watched leads leak out of the gaps between them.
So we built one machine that runs the whole funnel, tested it on our own floors, and then ran it for other owners. That machine is LASSO. It has now served 500+ gym owners.
Co founder
Blake is a gym owner and a StoryBrand Certified Guide and Business Made Simple Coach. That credential is why the messaging work is part of the product, not an upsell. He runs the marketing engines: the ads, the websites, and the words that make a stranger book a call.
Co founder
Sherman is a gym owner and operator who has spent years on the floor, sitting intros and building the sales process that clears a 70 percent close rate. He runs the coaching side: the training, the scripts, and the standard your team closes to.
Owner to owner. When we tell you which leg of your funnel is broken, it is because we have stood behind the same front desk you have.
Everyone here has run the floor. Not marketers who read about gyms. Operators who built the system because we needed it ourselves.
The Boutique Gym Owner's Guide to Predictable Monthly Growth, by Sherman Merricks and Blake Ruff. The whole LASSO playbook, in order, in one book.
The podcastOur free playbook for gym owners, one episode at a time. Start here if you are not ready for the system yet.
Book a free Growth Call and we will look at your real numbers with you. No pitch, no pressure. If the answer is that you do not need us, we will tell you that too.
Before you go
Six months? A year? Two? The free 2 minute quiz reads your funnel the way we would and shows you the one thing to fix first to get unstuck.