Blake Ruff
Co founder
Gym owner and StoryBrand Certified Guide. Blake runs the marketing engines: the ads, the websites, and the words that make a stranger book a call.
The gym growth system
We get the leads. We book your calendar. You just close.
Your revenue is stuck. We built the machine that unsticks it.
You have done the mentorships. You built the systems. The number still will not move. LASSO gets the leads, nurtures every one, books your calendar, and trains your team to close. Your only job is signing people up.
- 500+ gym owners served
- $16 blended cost per lead
- 71.9% top booking rate against an 18.5% industry average
- $35K+ in ad spend saved and put back to work
Trusted by gym owners across the country
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- The Roxx BHM
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The problem
You did not open a gym to manage five different companies and software.
An ads person here. A website company there. A CRM nobody set up right. Someone posting to Instagram until the gym gets busy.
Five invoices, five logins, five people pointing at each other while leads leak out of the gaps. That is how a good gym gets stuck at the same number for six months. Twelve months. Some owners two years. Revenue is not stuck because you are doing something wrong. It is stuck because no one owns the whole funnel.
Leads do not die in your ads. They die in the handoffs.
What stuck costs
What stuck actually costs.
A gym holding at $25K a month that should be at $30K is not losing five thousand dollars once. It loses it every month it stays stuck. Twelve months of stuck is $60,000 of growth that never happened, and the leads you already paid for went and joined somewhere else.
The six engines
Six engines. One roof. One login.
One job: grow your MRR. Built for the owner who already runs a great gym: the mentorship is done, the systems are built, the churn is fine. What you need is more of the right people walking in. Every engine feeds the next, and every number lands in the same portal.
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Paid Ads
Done for you Meta and Google ads, plus a weekly audit engine that finds spend to save and put back to work.
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Lead Nurture
AI answers in seconds. A live person books the appointment. Done for you lead nurture, end to end.
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Echo Social
Organic Instagram and Facebook, planned, written, and posted for your gym.
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Websites
Fast, StoryBrand written, local SEO ready sites that turn traffic into booked calls.
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The Portal
One login for ad performance, lead flow, funnel health, and onboarding progress.
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Sales Training
We train your team to close and we tell you exactly which leg of the funnel is broken.
The nurture promise
Most gyms lose the lead in the first five minutes. Not us.
AI follows up in seconds, a live person books the appointment, and it all plugs into whatever CRM you already run. Nothing to switch. We chase. You close.
The receipts
297 leads nurtured
141 responded
100+ appointments booked
71.9% top booking rate
From our lead nurture pilot across four gyms.
See the resultsThe diagnostic ladder
We will tell you not to spend more.
Most agencies get paid on your ad spend, so they will never say that. Drag your real numbers below and watch which leg of your funnel breaks first. We fix that one before anyone talks about more spend.
- Close rate Floor 70% 60% breaks
Sales training. More leads will not help.
- Show rate Floor 50% 50% holds
Confirmation and reminder sequence.
- Booking behavior Floor 50% 50% holds
Speed to lead and nurture. This is the Relay leg.
- Lead volume 40 leads a month or better 40 holds
Only now do we talk about spending more.
6 new members a month at these numbers
Fix first: close rate. Sales training. More leads will not help.
Get your full diagnosis in 2 minutesThe comparison
Most gym ad agencies
LASSO
Deliver leads and stop there
Deliver leads, nurture them, and book them
A chatbot handles follow up
AI answers in seconds, then a live person books
Sales is your problem
Sales training and floor scripts included
More budget is always the answer
We diagnose the funnel first and say no when the answer is no
You get a report you cannot read
One portal with the same numbers we look at
Marketers who took on gyms as a niche
Operators who own gyms and learned marketing
Ads only. Everything else is another vendor
Ads, nurture, social, website, CRM, and coaching under one roof
The guide
Owner to owner.
Sherman Merricks
Co founder
Gym owner and operator. Sherman runs the coaching side: the sales training, the scripts, and the standard your team closes to.
We own gyms. We have stood behind the same front desk you have. When we tell you which leg of your funnel is broken, it is one owner talking to another.
The plan
Life on the system
Monday, 8am, on the system.
You open the portal with your coffee. Fourteen intros booked this week, every one confirmed and reminded, and you did not chase a single lead. Your whole job today is the conversation you love: sitting across from someone who already wants in.
You just close.
Every other leg of the funnel is our job. Your job is the one conversation that makes you money: the intro that turns a stranger into a member.