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The Full Gym | Chapter 12

Find the problem under the problem.

The three layer diagnostic from Chapter 12. Surface objections are rarely the real objection. This is how you dig to the one that closes.

What is inside

  • 01

    The three layers and the questions that open each one

  • 02

    How to move from the stated problem to the real one without pressure

  • 03

    Worked examples straight from gym sales conversations

From The Full Gym by SHERMAN MERRICKS & BLAKE RUFF

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