The LASSO Growth Summit Nashville, November 7 and 8

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The Full Gym | Chapter 2

Get crystal clear on who your gym is for.

The worksheet from Chapter 2. Nail your avatar once and every ad, headline, and sales call gets easier.

What is inside

  • 01

    The guided prompts to define your ideal member in their own words

  • 02

    The gen pop lens: busy professionals, beginners, weight loss, lifestyle fitness

  • 03

    A one page avatar summary your whole team can market from

From The Full Gym by SHERMAN MERRICKS & BLAKE RUFF

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The book comes with a full library of tools, one for nearly every chapter.

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